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Verfasser Titel Jahr
zeige Details Hutchins, R.K.., Greenhalgh, L.A.. Organic confusion: sustaining competitive advantage
In: Nutrition & food science. - Bingley : Emerald, Vol. 95, No. 6 (1995), p. 11-14
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1995
Examines marketing orientation in the organic produce sector.Presents results of a consumer survey which indicate that consumers areconfused about the meaning of the term "organic" and thatthe current mechanisms for labelling organic produce are ineffective.Proposes that producers of organic foods should consider consumerresearch and strategic marketing planning as mechanisms for sustaining amarket which has greater potential than is currently realized. Contendsthat for this endeavour to be successful, senior management figures inthe industry must take the lead and initiate this proposed change instrategy.
beteiligte Personen: Hutchins, R.K.. , Greenhalgh, L.A..
Format: Elektronisch
Sprache: English
Erschienen: 1995.
Serie: Emerald Fulltext Archive Database 1994-2005 [Dig. Serial]
Schlagwörter:
URL: http://dx.doi.org/10.1108/00346659510103584

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